Super Elastic Stretch Black Mascara for Sensitive Eyes

Discover the Perfect CC+ Cream for Your Skin Visit the Store

Layer Sunscreen Under Makeup Visit the Store

Achieve Visibly Smoother & Softer Lips Visit the Store

Shop Eye and Brow Essentials Visit the Store

Explore Complexion Favorites Visit the Store

IT Transforms Your Lashes! Stretches the look of your lashes wider and longer for eye-opening results! *Results observed in a consumer panel survey.

Skin-Loving Ingredients Infused with Super Black pigment Collagen, biotin and peptides condition as you coat

Developed with Plastic Surgeons & Dermatologists "Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT's Elastic Stretch Technology for visible length and volume in an instant." – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member

Find the Best Mascara for You! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Superhero Mascara Elastic Stretch Technology stretches the look of your lashes wider and longer Lash-changing power brush wraps each lash in a lengthening cape of color REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume 96% said lashes looked stretched! Results observed in a consumer panel survey.

Lash Blowout Mascara Intensely saturated black pigment delivers bold definition Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME! 93% say product does not flake Results observed in a consumer panel study. Results observed in an instrumental study.

Hello Lashes+ Mascara with Lash Care Serum Volumized, defined lashes instantly Gentle removal for less lash loss Lash-loving formula for soft, cared-for lashes REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes 93% say lashes look fuller

Superhero Lash Blowout Hello Lashes+ Tightline Add to Cart See Details See Details See Details

Customer Reviews 4.5 out of 5 stars 10,996 — 3.9 out of 5 stars 632 4.4 out of 5 stars 1,367

Super volume and length mascara Salon lift and separation mascara Lash-loving mascara with built-in lash care serum 3-in-1 Lash primer, eyeliner and mascara

Benefit Length + volume Lift + separation Instant volume + definition Ultra-separation & length

Brush Lash-changing power brush Salon inspired microsphere roundbrush 360° lash-wrapping Brush Ultra-skinny wand

Formula Super buildable formula No clump or flake formula Lash-caring serum Root-to-tip coverage for fuller-looking lash line

product information: